Etsy Branding

I have started to really invest some time into my Etsy Shop.  
For a long while it has sat neglected.  Empty and forlorn.
After reading this post from Randi at Dukes and Duchesses, I was inspired to kick it up a notch.

My problem is that I am a bit scattered {ha ~ a lot scattered?} when it comes to what I would like to sell.   I love doing all kinds of crafts so in the past have listed things as I make them ~ necklaces, dolls, cards ~ all helter skelter.  I needed to find a niche.

  I think that I have finally found my “thing”.  Party Murals!!  After Jessica at Two Boksen Babies contacted me and asked if I did custom murals I was like “Doh!” {smacks hand against forehead} why didn’t I think of that?  While I didn’t have time to make new murals for Jessica, I did send her 20 truffula trees and a few other goodies from the boys’ Dr Seuss Birthday Party.  And after listing a few of my Seuss themed murals in my shop I had FOUR orders!  In one weekend! 
In the past 18 months I’d had one order.  
Total.

So it’s time to get my butt in gear and fill my shop with fun party murals!  The crochet journey has been temporarily put on hold I’m afraid. LOL  And now to do some branding!  I want to make sure that my customers get fantastic customer service and are excited to receive their package in the mail.  Here’s what I’ve got going on:
My murals are painted onto craft paper using acrylic paint.  And I have determined that the safest and easiest way to ship them is in a packing tube {not the cheapest way I’m afraid}.  But I can at least make them look pretty!
I grabbed this great dragonfly stamp {that stamp and I have long history that I’ll share sometime}, some acrylic paint and my packaging.
Then I applied paint to the stamp, trying to keep to my blue/green/turquoise color scheme.
I stamped two dragonflies {twins I would have to presume} onto the packing tube and a whole bunch of dragonflies onto cardstock to create thank you cards.
Each order is now carefully wrapped in tissue paper, encased in a coordinating package and sent with a lovely thank you card {as well as my business card}.  

What do you think?
Do you have any other etsy tips or tricks?

Thanks for reading!
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2 Comments

  1. Kim @ KimsKandyKreations says

    Love your packaging! You did a great job on it and I’m sure your customers will love recieving such beautiful packages.

    I have favorited your etsy shop. I love your murals and can’t wait to host a party where I can purchase one of these. I have several customer parties coming up this summer and will keep a watch on your shop for fun ideas that we can add.

    Good luck!

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